What to Expect From a Social Media Audit

An audit is an in-depth search for all of the accounts and profiles representing your brand across social media, allowing you to evaluate and manage them all from a central location. An audit helps identify any inactive profiles or unofficial accounts representing your business so only those which best represent it remain.

Staying consistent across platforms is vital in building trust with consumers, and this template allows you to do just that.

1. List all your social profiles
Businesses often maintain multiple social media accounts to reach their target audiences more effectively; however, this can become daunting for marketing teams responsible for overseeing them. Therefore, it is imperative that all profiles be combined into one comprehensive list for easy supervision.

At this step, it’s also essential to identify underperforming profiles and assess what needs to be improved. For example, low follower counts or engagement may indicate ineffective strategy implementation – this information could prove invaluable when reviewing and optimizing current content strategies and profiles.

As part of your social media management offerings, ensure all profiles reflect consistent branding to reinforce and build trust among audiences. A uniform style guide may be created to assist teams in maintaining consistency across platforms. If this service doesn’t already exist, offer it as part of your offerings to build brand recognition and develop trust with audiences.

2. Review your analytics
No matter if it is for yourself or a client, establishing an effective social media strategy requires knowing where you stand in terms of existing accounts as well as competitive metrics.

By tracking analytics, you could discover that certain posts generate higher engagement than others; this might indicate that you should focus on this type of content going forward.

Utilizing social media audit tools, like Brand24, can also assist in monitoring your competition’s social media performance and helping make smarter decisions regarding what and when to post.

This part of your audit provides a vital opportunity to gain more knowledge about your competitors. Take note of any strengths or weaknesses you detect – for instance, how many followers they have or whether they use paid ads – so that you can formulate strategies to compete against them effectively in future.

3. Review your content
An audit can provide invaluable insights into what content resonates with your target audience, helping to produce more resonant and effective pieces as well as identify gaps in your strategy that need addressing.

Analysis of your competitors’ content can be invaluable. With this insight, you can see how they are positioning their brand and products while discovering which posts have generated the highest level of engagement.

Use the results of your social media audit to formulate a new plan for the future. Take note of thriving platforms, which are currently seeing success and focus more effort and support on those needing extra assistance. Likewise, this data can also help optimize current ad campaigns – giving maximum return on your advertising investment!

4. Review your engagement
Depending on the template you use, this final section could range from social media insights to sentiment analysis – providing valuable data and information that could help your business improve performance on various platforms.

JourneyEngine provides an ideal template that covers topics like how frequently your business posts, what types of content receive the highest engagement levels and more. This information will allow you to tailor future campaigns with greater precision.

Attracting followers requires knowing the demographics that follow you so you can tailor your marketing efforts accordingly. Knowing the ratio of male vs. female followers or which countries and cities they hail from will allow you to target campaigns more effectively. After conducting an audit, implement any necessary changes and measure results against strategy to assess effectiveness.