Social Media Audit Checklist PDF

ocial media audits don’t need to be daunting tasks. They serve as an essential element of the overall marketing process, enabling businesses to assess the current state of their accounts and identify areas for growth.

Start out right by downloading this free social media audit checklist template, which covers all the steps necessary to conduct a social media audit, including conducting SWOT analyses for each channel.

1. Audience Analysis
Audience analysis is an integral component of any social media audit, helping you evaluate the current state of your (or your client’s) presence on social media and uncover opportunities for improvement.

This template includes a running notes section to document any insights gained during auditing process and ensure that important details won’t slip by unnoticed once audit is finished.

This template also provides space to conduct a SWOT analysis for each platform, so you can evaluate your strengths, weaknesses, opportunities, and threats more comprehensively and effectively during auditing processes. With these findings in hand, your social media strategy can move forward more smoothly.

2. Content Analysis
Social media success for businesses relies heavily on having an informed strategy backed by data. To ensure your strategies keep pace with an ever-evolving digital landscape, conducting regular social media audits is vital; these templates help businesses identify strengths and weaknesses as well as areas requiring further investigation.

Before evaluating your own content, it’s also vitally important to analyze accounts you follow as well as those following you. This will enable you to understand which material resonates most strongly with your target audience and where efforts should be focused in the future. A template provides an efficient method for documenting and assessing these metrics on a weekly or monthly basis and improving overall performance over time.

3. Engagement Analysis
Engagement analysis is at the core of every social media audit. This can encompass metrics like likes and comments, post-level data like clicks and video views as well as general engagement levels across your channels.

Tracking these metrics over time enables you to effectively measure growth and evaluate performance against your goals. Your tools should provide this data back a year or two so you can observe any shifts or shifts in behavior over time.

An audit will help you to pinpoint strengths and weaknesses within your social media strategies, including areas that may not be producing results as well as opportunities for future expansion on new platforms like TikTok or LinkedIn newsletters. Our template offers an efficient platform for conducting a SWOT analysis that allows for systematic evaluation.

4. Analytics
An audit allows you to assess the current state of your client’s digital presence, understanding what’s working well and where there are opportunities for growth.

By assessing the current performance of your clients’ social media accounts, you can identify any areas which need improvement to meet and surpass their objectives. For instance, consider reviewing content strategy, engagement metrics and follower demographics of these social accounts.

Additionally, you can assess your competitors and identify their strengths and weaknesses, such as content strategies, engagement rates, follower growth rates and follower growth plans. This information allows you to create a plan to differentiate your own brand from that of its competition. Furthermore, you can assess which platforms are driving more traffic towards client websites.

5. Reporting
For your social media strategy to align with overall marketing objectives, it’s crucial that you assess how current efforts meet or surpass them. A social media audit enables you to keep an eye on all that’s going on within your industry while providing a clear view of how each element has performed over time.

Reviewing your accounts quarterly is an effective way to identify new opportunities to expand your audience, though you can tailor this frequency according to the goals of your business. Our free, comprehensive template lets you audit every aspect of your social media accounts against competitors – giving you a complete picture of where your brand stands against the rest of the pack.

This template includes spreadsheet tabs for each platform to easily review year-over-year metrics and key performance indicators.