Google Ads Audit Checklist 2023 For E-Commerce

This video will walk you through how to conduct an audit on your Google Ads account for e-commerce. A thorough checklist and step-by-step process is presented here, in order to maximize results and ensure optimal account management.

Your account needs a thorough audit when its conversion rate, cost per click or unreturned clicks begin to wane significantly. Use our PPC audit checklist to improve e-commerce advertising efforts and generate maximum return.

1. Review your keywords

An audit is a thorough analysis of your Google Ads account that pinpoints areas for improvement to help achieve improved results. An audit may help identify issues causing poor performance such as low quality score or unfavorable bids that contribute to subpar results.

Review your keyword research to make sure your ad copy is engaging and compelling people to click. Target keywords with high search volumes but low competition; these will likely prove effective.

Be sure you are bidding on brand terms, including misspellings. Branded keywords offer higher conversion rates due to being unique and cheaper, plus check that no duplicate search terms between general and branded campaigns exist by reviewing the Search Terms Report. Also make sure you are using negative keywords so your ads won’t show for irrelevant searches.

2. Review your ad groups

To maximize smart bidding, keywords should be organized into tightly themed ad groups that enable Google to deliver them at optimal times for maximum performance.

Review your ad groups regularly to ensure you’re not spending money on search terms that don’t produce relevant traffic – this is particularly essential for e-commerce advertisers looking to focus their budgets on search terms with high intent that produce conversions.

Establishing benchmarks helps identify areas for improvement and prioritize optimization opportunities. They can be based on historical data, industry standards or internal goals. By conducting regular audits, regular checks will help keep campaigns running smoothly while driving results that surpass or meet your goals.

3. Review your ads

If your Google Ads account has been left to run unattended for too long, conducting an in-depth audit to identify any issues holding back return on investment may be necessary to maximize return. A Google Ads audit helps ensure your ad campaign meets Google policies and guidelines to optimize performance to reach maximum return on investment.

Review your keywords carefully. Are they tailored to the appropriate search intent and matching with your brand’s unique value proposition, in order to increase click through rates? Are the ad extensions like callouts, site links and location extensions working to drive traffic back to your website and meet the needs and wants of your target audience? If not, a revamp may be in order as monitoring these elements could increase average quality scores while simultaneously decreasing cost per conversion costs.

4. Review your landing pages

Verify your tracking pixels are installed, the attribution model has been changed to position-based (not last click), and Google Analytics account linked. Hotjar or Crazy Egg tracking tools may also provide visual heatmaps and user behavior recordings which allow you to evaluate what users see, how long they stay, and their interaction with the page.

PPC audits may take time and effort, but they’re essential in making sure your Google ads are achieving maximum performance. Utilizing third-party tools such as SEMrush, WordStream Advisor and Optmyzr can speed up this process and reveal cost-cutting opportunities you may have overlooked. Get started now – request a complimentary Google Ads audit from Inflow today!

5. Review your remarketing lists

Audit your Google Ads accounts regularly to ensure the greatest return on investment from paid search. By reviewing account structures, tracking settings, bidding strategies, keyword selection and ad copy to identify any new opportunities to improve performance of campaigns.

As a PPC manager, it can be easy to become fixated on those campaigns which are currently producing results. With this checklist in hand, PPC managers can ensure their client’s Google Ads accounts are optimized fully and providing maximum returns – helping minimize costs and maximize results while simultaneously minimising costs and costs. A full audit may take several hours but yield tangible benefits which will provide your client with higher ROI and increase ad rank significantly.