Ecommerce Website Audit Checklist

Ecommerce websites serve as important touchpoints between retailers and customers, performing essential marketing, sales, and data management functions. Therefore, auditing is crucial to ensure online stores function optimally and offer superior customer experiences.

An e-commerce website audit can assist businesses in identifying and fixing any issues that could be hindering organic search performance, from duplicate title tags or keyword overlap to duplicate page loading times and slow page speed.

Keywords

Ecommerce SEO audits are an indispensable element of an online store’s success, helping identify opportunities to optimize search engine performance, customer experience and conversion rates as well as identify any errors within a site’s code that require repair. While the audit process can be daunting at times, its importance cannot be overstated for an ecommerce website’s growth and survival.

Conducting an SEO site audit begins with conducting a keyword audit, which involves reviewing keywords to make sure they’re relevant and targeted correctly. This can be accomplished using various tools, including search query data and analytics.

Once the keyword audit is complete, it’s time to look at metadata – such as titles, meta descriptions and alt text for images – as a means of increasing click-through rates and conversion rates quickly.

Content

Content is key in an ecommerce website. Therefore, it’s vital that you regularly audit your site’s content to make sure it provides visitors with unique and valuable on-page information and that it reflects your brand with consistent terminology. An audit checklist will identify pages which no longer add value and suggest ways to address them accordingly.

Audit experts evaluate the checkout process by reviewing cart design, account creation and sign-in, guest checkout options, payment enablement, form field usability and form field usability. They look out for any flaws which could cause cart abandonment before making recommendations to rectify them.

Conducting regular SEO audits of your ecommerce store is the key to quickly identifying and solving issues, while improving user experience – leading to increased sales and conversions.

Crawlability

Crawlability is one of the key components of technical SEO. Without sufficient crawling, your pages cannot be indexed and won’t show up in SERPs. Running regular eCommerce site audits is one way to ensure that your website remains crawlable and indexable.

Your ecommerce SEO should include a content strategy that involves continuously adding articles or updating existing ones on the website to keep its content current, which will encourage search engines to crawl more frequently through and improve rankings.

Make sure your ecommerce SEO includes a process for auditing page URLs for duplicates, missing ALT tags and broken links – these issues can all negatively impact crawlability and indexability of websites, so using tools like Ahrefs Site Audit to quickly resolve these problems is vital for long-term success.

Indexation

Ecommerce SEO site audits can help identify any flaws that might compromise the performance of your website, such as duplicate title tags or keyword overlap, technical issues and broken links. In addition, they ensure internal and external link structures are in line.

An exhaustive ecommerce SEO site audit can take days to complete. However, by breaking it into smaller pieces that you can work on at different times and spaces throughout the week, this can save time while allowing you to focus on what are essential aspects of your website.

Speed is of utmost importance in ecommerce conversions; Deloitte found that even a minor improvement to website load times can increase purchases by as much as 10% for retail consumers.

Backlinks

Quality backlinks are crucial to SEO success, and it’s crucial that they focus on quality rather than quantity. A backlink audit can help identify if any outdated or nonworking links exist on your site.

Ecommerce audits assess on-page content such as page titles and meta descriptions, in order to detect duplicate title tags or keyword overlap, which can help optimize SERP rankings by emphasizing unique material.

Additionally, technical ecommerce SEO audits evaluate whether or not a website features an XML sitemap which instructs search engines how to index its pages, examines any 404 error pages or dead URLs, and ensures all links lead to its main canonical version.